Some users have seen a new sidebar ad aimed at gaining more page likes.
In the sidebar, Facebook shows three pages users should like under the header “Get Important News.” An Inside Facebook reader tipped us off to this new sidebar ad.
This could be one of Facebook’s new ad units coming to fruition, with the simple goal of obtaining more likes, or just a refresh of sidebar like ads. Facebook is starting to move away from the sidebar in favor of better and more visual News Feed advertisements, but advertisers still utilize it. A recent study by Nanigans shows that page post ad units in the News Feed delivered 26 times greater return on investment. Nanigans told Inside Facebook that advertisers still use sidebar ads and consider them as part of their campaigns as a supplement to News Feed advertising.
Readers: Have you seen this on your sidebar?
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