Facebook Shoppers Have 7-10% Larger Shopping Carts
Shoppers on Facebook like to buy more, spend more, and shop more - at least according to the latest numbers from private shopping site Kembrel.
Shoppers on Facebook like to buy more, spend more, and shop more – at least according to the latest numbers from private shopping site Kembrel. Kembrel has seen increased sales on its Facebook-only shopping app compared to its dot.com website, indicating that the return on investment for an ecommerce organization to establish a social presence could be quite high.
The Kembrel store itself is a college-only shopping site that offers limited-time, deeply discounted deals on over 50 college lifestyle brands including American Apparel, C&C California, and Blackberry and Mac accessories.
Kembrel expanded from its web-based store to include a Facebook
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