Facebook, Shopify Expand Beta Test of Buy Button

By David Cohen Comment


The Facebook buy button may be one step closer to a wider rollout, as e-commerce provider Shopify announced an expansion of its beta test with the social network.

Shopify said in a blog post that it is expanding its beta test of Facebook’s buy button to “a group of U.S.-based Shopify merchants,” adding that clients that are invited to participate will receive messages like the one below in their Shopify home screens.


The e-commerce provider added that interested merchants can apply here.

Shopify offered more details about its work with the buy button in its blog post:

For the past year, we’ve been working closely with the team at Facebook to create a solution for Shopify merchants to advertise and sell their products using Facebook’s buy call-to-action button. This feature lets consumers purchase products they discover in their News Feed or on pages without having to leave Facebook.

A small group of Shopify merchants are already using this solution to post products with buy buttons, and today we are expanding the beta test to include a variety of businesses.

Buying is safe and secure, and consumers can optionally choose to save their payment information with Facebook for future purchases. This makes purchasing easier, especially on mobile.

After adding the new Facebook sales channel to your Shopify account, you can start posting products with buy buttons, promoting those posts with paid advertising, managing all of the customers and orders that come in from Facebook and more.

Readers: Have you spotted buy buttons on Facebook yet? What are your thoughts?