Facebook shares stats about businesses using pages and promoted posts

Facebook today announced that more than 300,000 pages have promoted 2.5 million posts since Promoted Posts launched for businesses in June. More than one-quarter of those businesses have been new advertisers on Facebook.

The stats, shared Facebook’s Director of Global SMB Markets Dan Levy at BIA/Kelsey’s Interactive Local Media West Conference, show the growth of product meant to make Facebook ad buying more simple for small and medium-sized businesses. Essentially, the promote button asks page owners if they want to pay as little as $5 to sponsor a post they’ve already made and reach more fans and their friends.

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