How To Appeal To Facebook's Fastest Growing Demographic: Seniors

Senior citizens are the fastest growing Facebook demographic. Here's how to appeal to them.

Senior citizens are the fastest growing segment of Facebook users in the U.S., and could number 55 million by 2020, according to the Pew Internet and American Life Project.


So if the members of your target audience are seniors or even in the baby boomer generation, here’s how to appeal to them on Facebook.

1. Images

Psychologists have established that seniors see themselves approximately 20 years younger than their actual age, so when choosing images of people on your Facebook fan page, the best age group to feature is individuals in their forties and early fifties.

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