How To Tap Facebook Fans To Signal Search Engines
Consumers look for social signals created by their peers or opinions posted online for recommendations about brands, products and services, and the search engines are taking note.
Consumers look for social signals created by their peers or opinions posted online for recommendations about brands, products and services, and the search engines are taking note.
Both Bing and Google have updated their search engine algorithms to now include consumer-generated content, such as social signals.
Since the content is created by consumers, it is more relevant, and ranked higher in search engine results.
In addition, Bing and Google are now serving personalized results based on the data aggregated from consumers’ social graphs.
People
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