Universal Creates Scavenger Hunt For Facebook Credits
The day after Zynga announced a forthcoming scavenger hunt game, Universal Pictures said it will come out with one to promote a film coming out in November.
While the characters in upcoming Universal Pictures feature film Tower Heist attempt to steal back $20 million from a Wall Street swindler, Facebook users can aim for heists of their own by divvying up one million Facebook Credits.
This comes one day after Zynga announced its own scavenger hunt game, “Hidden Chronicles,” but Universal’s “Heist It Back” has some strong celebrity branding by virtue of the movie cast including Eddie Murphy and Ben Stiller.
And Universal teamed up with commerce provider Ifeelgoods and digital agency The Branding Farm on the Heist promotion.
“Heist” buttons will be hidden on Facebook pages and within ads on the social network.
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