Facebook roundup: Turn, Optimal, Unmetric and SumAll add new features to platforms

Turn gets access to Ads API – Digital advertising platform Turn this week announced support for the Facebook Ads API. The company is an early Facebook Exchange partner, but until recently did not offer the ability to buy social ads like Sponsored Stories, Page Post Ads and other Facebook mobile and News Feed-based ads.

Optimal launches Audience Matrix tool – Social media advertising and audience analytics platform Optimal released its Audience Matrix product for Facebook this week. The tool gives brands and advertisers in-depth information about a specific audience on Facebook, using any of the types of targeting available, including Facebook page fans, users who like similar brands, people who live in a certain area, specific mobile device users and more. Audience

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