Sociable Labs Promises ROI On Facebook Commerce
Return on investment in social commerce? Most vendors in this space promise that, but ROI guides the new Facebook Connect-driven product that Sociable Labs is launching today.
Return on investment in social commerce? What vendor doesn’t promise that? Well, ROI guides Sociable Labs’ new Facebook Connect-driven product that debuts today.
The company’s ROI-Guided Social Design combines the capabilities of Facebook’s social graph with the e-commerce capabilities of merchants’ sites, said Founder and Chief Executive Officer Nisan Gabbay.
Gabbay and Sociable Labs have help in the form of $7 million in series-B venture financing, which was led by Battery Ventures, with participation from series-A lead investor Javelin Venture Partners.
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