Companies struggle to measure, let alone earn, a return on investment in Facebook marketing, but we’ve learned of a breakthrough in this regard.
It’s detailed in the slides below from an original presentation at the AllFacebook Marketing Conference in Germany by Marco Rinne, social media marketing manager at Microsoft Germany.
Rinne’s key takeaway is that affiliate marketing, advertising and social commerce are all ways to attach financial gains to social media in order to earn that much-sought return on investment.
Readers, let us know what you think about the slides below, by posting in the comments section beneath this post. How do you approach a possible return on investment in Facebook?