Facebook Revises Official Policy Toward Alcohol Ads & Content in Apps
Facebook has just released final policy updates, originally announced in August, that for the first time allow any developer to include content or ads that promote alcohol in their Facebook applications as long as they make use of certain FBML tags designed by Facebook to prevent access to alcohol related ads and content by anyone under 21.
Developers interested in serving alcohol ads (pardon the pun) are required to use Facebook’s Demographic Restrictions feature, which is basically Facebook’s approach to age verification through the use of FBML
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