Zibaba Combines Facebook Retailing And Ad Serving
The latest take on Facebook retail comes from Tel Aviv, Israel-based Zibaba, which is introducing f-Commerce Ads Direct today.
The latest take on Facebook retailing comes from Tel Aviv, Israel-based Zibaba, which introduces its f-Commerce Ads Direct solution today.
Zibaba’s s f-Commerce Ads Direct adds comprehensive analytics to the ability for marketers to establish and manage campaigns on Facebook directly from their product catalogs.
Users of the platform will be able to track how much has been spent on their products or services in terms of new sales, total customers, fans, and likes.
They can also optimize campaigns to target potential customers by geography, day of the week, product or service, and other groupings.
Chief Executive Officer Ronen Shlomo said:
Now that our Shop Manager has been fully integrated with the Facebook advertising API, all of our clients will be able to utilize the service and the value-added functionality.
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