The latest take on Facebook retailing comes from Tel Aviv, Israel-based Zibaba, which introduces its f-Commerce Ads Direct solution today.
Zibaba’s s f-Commerce Ads Direct adds comprehensive analytics to the ability for marketers to establish and manage campaigns on Facebook directly from their product catalogs.
Users of the platform will be able to track how much has been spent on their products or services in terms of new sales, total customers, fans, and likes.
They can also optimize campaigns to target potential customers by geography, day of the week, product or service, and other groupings.
Chief Executive Officer Ronen Shlomo said:
Now that our Shop Manager has been fully integrated with the Facebook advertising API, all of our clients will be able to utilize the service and the value-added functionality. Campaigns can be set up and directed to individual products, the client’s Facebook store, or any external URL of their choice. We are enabling our customers to easily create Facebook targeted advertising campaigns directly from one system in one place. f-Commerce Ads Direct is a robust and versatile Facebook commerce solution for every size of customer seeking better ways to monetize their advertising campaigns and their social storefront.
Chief Technology Officer Arie Fishler added:
Many small and medium-sized businesses that may have felt intimidated in the past when running Facebook advertising campaigns will find the Zibaba interface very simple and easy to use and navigate. But it doesn’t stop at small and medium businesses. Utilizing the analytic tools that we are offering will give any business, regardless of size, the ability to fully optimize every advertising dollar spent and, in turn, provide a much higher return on investment.