Just over 24 hours after Myspace’s announcement regarding their Data Availability initiative, Facebook has responded with Facebook connect. According to Dave Morin, “Facebook Connect is the next iteration of Facebook Platform that allows users to “connect” their Facebook identity, friends and privacy to any site. This will now enable third party websites to implement and offer even more features of Facebook Platform off of Facebook â€” similar to features available to third party applications today on Facebook.”
This is a massive announcement and considering the timing I would imagine that Myspace is actually the one that is behind Facebook with the technology. There will be trusted authentication which means external websites will securely interact with the Facebook platform. This is probably the biggest news since Facebook’s platform launch less than 1 year ago. Rather than hearing about applications from now on, we are going to start hearing about websites that leverage the existing Myspace and Facebook social graphs.
Just as Myspace said yesterday, Facebook expects this new service to be available “within the next few weeks.” Within one year we have seen the emergence of platforms across all social network sites and now we are witnessing the extension of social connections to websites around the web. As I said yesterday, this industry changes every 6 weeks and it looks like ever year there is a massive announcement that transforms the way people and businesses interact on the web. This is one of those announcements.