Facebook Responds To Data Use Policy Vote, Confirms Changes

Even though an overwhelming majority of voters wanted Facebook to keep its current data use policy and statement of rights and responsibilities, which would allow users to vote on changes, less than 1 percent of Facebook's user base actually made their voices official -- far short of the 30 percent needed to push the vote to favor the users. Facebook will instead implement a system where users can comment and discuss changes, with the company taking users' sentiments into consideration.

Even though an overwhelming majority of voters wanted Facebook to keep its current data use policy and statement of rights and responsibilities, which would allow users to vote on changes, less than 1 percent of Facebook’s user base actually made their voices official — far short of the 30 percent needed to push the vote to favor the users. Facebook will instead implement a system where users can comment and discuss changes, with the company taking users’ sentiments into consideration.

In a note published Tuesday, Elliot Schrage, Facebook’s vice president of communications, public policy, and marketing, noted that the final tally resulted in 589,141 of the 668,872 voters in favor of keeping the documents that outline how personal data is used as-is.

Schrage also addressed the low voter turnout:

While participation in the vote was minimal, this experience illustrated the clear value of our notice and comment process.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in