Facebook is reportedly developing a new app, but unless you’ve walked on a red carpet, it probably won’t be for your phone. According to AllThingsD, Facebook is testing a new app for celebrities to manage their accounts. While many celebrities have agencies or representatives manage their Facebook presence, some like to take a hands-on approach and post behind-the-scenes photos or videos.
This app would make the experience easier for celebrities, who can cut through the clutter and engage fans in a more effective way.
Facebook confirmed the test to AllThingsD:
We are currently testing some mobile features designed to help public figures interact with their fans. We are testing these features with a small group of partners and will share more details should we roll it out more widely.
This would lead to more engagement between celebrities and their fans. Facebook has worked to provide more exposure for its prominent users, such as a verification badge so users can know that they’re dealing with the real person and not a fake page.