Facebook Releases Beta Version Of Ad Conversion Tracking

Facebook has officially begun rolling out the beta version of their ad conversion tracking tool to a small group of advertisers on the site. As Facebook describes the service, “Conversion tracking allows you to track activity that happens on your website as a result of someone on Facebook seeing or clicking your Facebook Ad.” It’s a feature which Google has offered within their Analytics and Adwords product for sometime now, and Facebook is finally beginning to roll it out for their advertisers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in