Facebook relaxes News Feed ad frequency limits

Facebook is constantly trying to balance user experience with marketing potential in its News Feed. Upcoming changes to the News Feed will alter the frequency with which users see a certain ad.

As first reported by Digiday, Facebook is loosening restrictions on ad frequency within its marquee product. An email sent from Facebook to advertising agencies illustrates three key changes:

  • A single ad can be inserted in News Feed up to twice per day (up from one).
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