Facebook Launches New Polling Home Page Engagement Ad

Inside Facebook recently detailed the five types of Facebook home page “engagement” ads available to advertisers: event ads, video ads, virtual gift ads, page ads, and regular website ads. Today, Facebook is adding a sixth type of home page ad: polls.

Direct sales clients can use the new home page polling ad to reach large numbers of Facebook users. People who respond can see how others voted – and how each of their friends voted – in the poll.

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