Facebook Rejects Ad Campaign For Use Of ‘Juvenile Boobies,’ Which Are Actually Birds
Facebook rejected an ad campaign that referred to “juvenile boobies,” saying that its advertising guidelines prohibit “addressing the age, gender, or sexual orientation of users on Facebook.” While this may seem like a reasonable response by the social network, which has been under fire recently for having ads appear adjacent to objectionable content, the issue in this case is that juvenile boobies referred to young members of the Abbott's Booby bird species.
Facebook rejected an ad campaign that referred to “juvenile boobies,” saying that its advertising guidelines prohibit “addressing the age, gender, or sexual orientation of users on Facebook.” While this may seem like a reasonable response by the social network, which has been under fire recently for having ads appear adjacent to objectionable content, the issue in this case is that juvenile boobies referred to young members of the Abbott’s Booby bird species.
The ad campaign was created by the Christmas Island Tourism Association to promote its annual Bird’n’Nature Week at the Australian bird-watching destination, according to Travel Daily News, and the phrase that caught Facebook’s attention was, “Some gorgeous shots here of some juvenile boobies.”
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