Facebook Stomps the Competition as a Driver of Referral Traffic

Despite the panic over Facebook’s supposed impending demise and the decline in organic reach, the social network still drives the most traffic of all the top social networks.

According to the Q2 Shareaholic Social Media Report, Facebook drives nearly 25 percent of all social referrals. In fact, Facebook referrals have increased steadily over the last two quarters, more than 40 percent in Q1 and another 10 percent in Q2.

This dominance in Facebook referral traffic is not without consequences for other networks.