Facebook Reader Could Entrench The Social Media Giant in Mobile

Since Google said it would shut down its RSS reader, other web and app companies have started jockeying for position within the space. The latest announcement came from Facebook, which believes that a visual feed reader will not only make the company relevant in the consumer mobile market (i.e. comparable to apps like Flipboard) but it will open up more advertising pathways in the process.

Facebook is pervasive on the internet. According to data from 2011, 1

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