Is there an ulterior motive in Randi Zuckerberg’s praise of Pinterest?
Randi Zuckerberg, sister of Mark Zuckerberg, posted a note on her Facebook page that was highly complementary toward Pinterest.
In August, Randi Zuckerberg announced that she was leaving Facebook to form her own social media company, RtoZ Media, but the RtoZ Media website only contains a logo and a contact email, so it’s not clear if the company has any clients lined up.
Might Randi Zuckerberg be trying to land Pinterest as a client?
We’ll let you decide. Here are parts of her post that ends with the disclaimer “Please note that this represents my personal opinion only!”:
You don’t actually need to create content anymore. You just have to be really good at curating it. Just like the museum curator, whose job it is to put together a beautiful gallery collection that makes you “ooh” and “aah,” and opens your eyes to things you wouldn’t have found on your own, such is the job of the online curator.
We now live in a world where you can be an expert on current events across the world from you by amplifying the voice of those on the ground through retweets and shares (see Shervin Pishevar or Andy Carvin during Arab Spring). You can surface the entertaining, the silly, and the quirky (see Awkward Family Photos Tumblr).
You can even aggregate recipes and become an “expert” on a specific type of food without ever having touched an oven in your life! Tumblr, Pinterest, and news aggregation applications such as Flipboard are just some examples of the popularity of curating content in unique ways.
An article just came out today on how user behaviors and the ease of curation helped Pinterest explode in popularity.
You might have noticed Facebook’s newly launched interest lists this week, which allows people to subscribe to their favorite topics and see filtered news feeds by interest. Facebook introduced a way for users to aggregate updates under their favorite topics and create a “personalized newspaper” of interests.
People can create their own lists or subscribe to entire public lists curated by others. For example, the 2012 U.S. Presidential Candidates list is a good one to keep track of the candidates all in one place. (Anyone made one for Downton Abbey yet? I’ll be all over that one.)
Interest lists will be valuable to advertisers, journalists, and media companies because of the opportunities to reach engaged audiences and tailor curated content within lists. Brands can now create lists covering their industry for fans to subscribe to, and the best will set themselves apart as thought leaders in that space.
Readers: Were you surprised that Randi Zuckerberg seemed to go out of her way to praise Pinterest in a post on Facebook, or did she balance that out by discussing Facebook’s interest lists?