Facebook puts weight behind industry-wide initiative to push HTML5 forward

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By Kim-Mai Cutler Comments

Facebook announced a new industrywide consortium including manufacturers like Samsung and carriers like AT&T and Verizon meant to push HTML5 forward with a single set of standards.

During a keynote address at Mobile World Congress in Barcelona, Facebook Chief Technology Officer Bret Taylor also announced a test suite called Ringmark, that will help everyone from manufacturers to developers test to see whether their mobile web apps work uniformly across devices and platforms.

Called the W3C Mobile Web Platform Core Community Group, the new industrywide consortium includes players like:

Samsung, HTC, Sony Mobile Communications, Nokia, Huawei, ZTE, TCL Communication, AT&T, Verizon, Vodafone, Orange, Telefónica, KDDI, SOFTBANK MOBILE Corp., Qualcomm Innovation Center, Inc., NVIDIA, ST-Ericsson, Intel Corporation, Texas Instruments, Broadcom, Mozilla, Opera, Microsoft, Adobe, Netflix, VEVO, Zynga, @WalmartLabs, Electronic Arts, Sencha and Bocoup. You can read more about the group, and how to join, here.

Apple and Google are conspicuously absent.

Over the past year, Facebook has turned to HTML5 as a way to circumvent a mobile ecosystem that is increasingly dominated by Apple and rival Google. Because Facebook does not own the lower levels of the mobile stack with a proper mobile operating system like iOS or Android, the company’s options for deriving revenue from third-party mobile apps like payments or fees are more limited. If HTML5 improves, Facebook will have an easier time convincing developers to build for the web instead of focusing on native iOS or Android applications.

Continue reading on our sister site, Inside Mobile Apps. Lead Writer Kim-Mai Cutler is live at Mobile World Congress in Barcelona where Facebook made the announcement.