Facebook Protest Halts $100 Million Construction Project
A $100 million housing development in Long Island came to a halt after local residents protested on Facebook.
Facebook has become the anti-industry standard for protesting businesses, and industries that haven’t gotten wise to social media have suffered. Case in point: a $100 million housing development in Long Island was brought to a halt by local residents’ postings online.
Up until recently, people opposed to a commercial real estate plan used to circulate petitions to submit to local government, then organize on-site protests of projects that make it through a city hall unopposed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in