In celebration of hitting the 200 million user mark today, Facebook announced that it has partnered with 16 global charities/advocacy groups to create virtual gifts promoting their causes in the Facebook Gift Shop. Facebook will donate all of the proceeds from the gifts to the groups involved.
Unlike most Facebook virtual gifts, which cost 100 credits (the equivalent of $1), the for-charity virtual gifts being promoted on the home page of the Facebook Gifts Store cost between 500 and 1000 credits ($5 to $10).
This is the first time we’ve seen Facebook experiment with promoting gifts that cost this much. Currently, the only way to obtain credits is to purchase them directly from Facebook with your credit card (though Facebook has also been testing a credit gifting system with a few users).
To check out the gifts, visit the Facebook Gift Shop. The 16 charities and advocacy participating in the campaign are:
- Lance Armstrong Foundation
- American Red Cross
- American Heart Association
- EDUN for Invisible Children
- The Global Fund Inspired by (RED)
- UNHCR’s GIMME SHELTER campaign
- Malaria No More
- World Wildlife Fund
- charity: water
- Women for Women International
- United Way of America