Facebook promotes user education with new icon above ads
Facebook has added a small icon linking to an “About Facebook Advertising” page next to the word “Sponsored” above ad units on the site.
This gives users a quick way to learn more about how Facebook ads work and why users see the ads they see. Rather than burying this info page in the Help Center, the social network is including a link to it above every group of ads on the site. As the company introduces new types of ads and makes headlines for its evolving advertising model, user education is crucial to avoiding misunderstanding and backlash.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in