Lowe's Issues Apology On Facebook For P.R. Flub

Another giant retailer has turned to Facebook to apologize for a public relations flub, and the apology has received about 12,400 comments and almost 2,500 likes as of this posting.

Another giant retailer has turned to Facebook to apologize for a public relations flub, this time over a Muslim reality television show.

The big box store Lowe’s faced charges of religious intolerance and bigotry and turned to Facebook to dig their way out of it. The story has all the trappings of a communications firestorm.

Lowe’s was running ads during a reality show about Muslim Americans called “All-American Muslim” on TLC.

A conservative group, The Florida Family Association, complained.

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in