Facebook, Politico Measure Republican Candidates' Buzz

Facebook and Politico are joining forces to assess user sentiment toward the Republican candidates ahead of the January 21 South Carolina presidential primary.

Facebook and the political tip sheet Politico are joining forces to assess user sentiment toward the Republican candidates ahead of the January 21 South Carolina presidential primary.

The partnership is a sign of just how powerful the social networking site has become in measuring the ebbs and flows of a campaign’s popularity during the heated 2012 primary season.

In a news release, Facebook’s Vice President of U.S. Public Policy Joel Kaplan adds that the site enhances the:

connections and conversations that are happening every day between voters and presidential candidates.

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