Facebook PMD Sprinklr acquires Branderati

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By Justin Lafferty Comment

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Facebook isn’t the only company making big news with acquisitions. Sprinklr, a Facebook Preferred Marketing Developer, announced Wednesday its third acquisition in five months with the purchase of advocacy influencer platform Branderati.

Sprinklr has grown from 30 to 530 employees over the past two years. This acquisition will help accelerate client activity for advocacy-focused earned media.

Sprinklr CEO and Founder Ragy Thomas discussed the deal in a statement:

The tremendous growth we are seeing is a testament to the vision of our clients.Large brands understand that customer advocacy is going to play a critical role to help them thrive in the era of the empowered and connected customer. This is just another milestone in our efforts.

Mark Curtis, the CEO and Founder of Branderati, showed how excited he is to join Sprinklr:

Sprinklr offers the most complete social software platform in the world, so the fit was obvious from our first discussion.Our vision has always been that customer advocacy is a critical part of any company’s social transformation. Marketing is changing fundamentally and this is going to help brands make that change more smoothly.

With Branderati under Sprinklr’s umbrella, the company now works with more than 650 brands around the world, including major tech companies such as Cisco, Dell and Samsung.