Facebook PMD Spredfast expands into Europe


By Justin Lafferty Comment


Spredfast, a Facebook Preferred Marketing Developer, announced Thursday that the company has opened its first office in the U.K. Spredfast’s initial European office is located in London, where the company can focus on the increasing demand from international brands.

Oana Neumayer, vice president of EMEA, will lead Spredfast in the U.K. Neumayer will be responsible for overall management of Spredfast’s U.K. operations including sales and continued growth of the Spredfast community. She comes to Spredfast from Syncapse, where she was the Managing Director of the company’s expansion efforts in Eurupe, Middle East, Africa and Asia-Pacific regions.

The European expansion comes on the heels of a record funding round for Spredfast, where the company raised $32.5 million in growth capital.

Rod Favaron, CEO of Spredfast, commented on the expansion and the hire of Neumayer:

Spredfast experienced unprecedented growth in 2013, as did the social media market itself — changing from a mere broadcast medium to one that is much more targeted,. With this in mind, our company is committed to providing every brand, worldwide, with the most robust, social relationship platform on the market so they can reach their customers in a highly targeted, effective way and build lasting relationships. By opening an office in the U.K. and bringing on Oana, we are taking our first step — of many — towards global expansion.