Socialbakers, a Facebook Preferred Marketing Developer in pages, apps and insights, announced Monday that it has appointed Neil Weston as the company’s first Chief Operating Officer. Previously, Weston was the Senior Vice President of Nuance Communications. He has also led creation and expansion at Omniture, building an international business that generated more than $100 million in revenue before the company’s acquisition by Adobe.
Weston will join Socialbakers to drive growth for the platform’s SaaS and custom analytics clients.
Weston commented on the new opportunity in a press release:
Socialbakers has perfected the synergy between technology and analytics within this space. It has an opportunity to be the clear market leader by expanding the product portfolio, increasing coverage geographically and vertically with a focus on higher value ROI. Opportunities like this rarely arise, and I am excited to be working with such a dynamic team.
Socialbakers CEO and Founder Jan Rezab welcomed Weston to the company:
Neil has extensive experience building high growth businesses within this space, he will be instrumental in driving the business to the next level and we are excited to have him on board.