Facebook PMD Offerpop raises $15M in Series C funding

Offerpop, a Facebook Preferred Marketing Developer, announced Tuesday that the company has raised $15 million in Series C funding. Offerpop will use this money to accelerate the development of its digital marketing platform for mobile, as well as building out a global sales and marketing organization.

The Series C round of funding was led by new investor Edison Ventures, as well as Hearst Ventures and Salesforce.com. Existing investors Windcrest Partners, CommonAngels and Mesco, Ltd. also participated in the funding.

Offerpop CEO Wendell Lansford commented on the news in a press release:

The world of brand marketing is changing every day. With

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in