IgnitionOne, a Facebook Preferred Marketing Developer, announced this week that it completed $20 million in Series B funding led by new investor SoftBank Capital.
With participation from existing investors including ABS Capital Partners and Brown Savano, the additional capital will enable IgnitionOne to continue the accelerated innovation of the company’s Digital Marketing Suite technology and expansion of sales and marketing activities on a worldwide basis.
Will Margiloff, IgnitionOne CEO, said in a press release:
We are committed to simplifying the lives of marketers by assimilating the most important marketing and advertising technologies into a single stack and this capital raise will allow us to accelerate that vision. IgnitionOne is leading the industry with the most integrated and complete digital marketing technology. We will continue to be relentless in our drive to bring far greater simplicity and superior performance to marketers, through the power of an integrated solution.
The news follows IgnitionOne’s announcement last quarter of the acquisition of Knotice, a data management platform being integrated into IgnitionOne’s cloud-based Digital Marketing Suite to enable customers to manage both first and third party data.
With more than 450 employees in 17 offices across 10 countries, the company provides a suite of innovative solutions that encompass algorithmic media management across channels such as search, programmatic display and social; advanced data management; and marketing automation including user scoring, lead nurturing and lead optimization.