As more and more brands launch cross-platform campaigns, allowing fans to get involved via Facebook, Twitter, Instagram and YouTube, Facebook Preferred Marketing Developer Friend2Friend announced today the SocialFusion Hashtag Gallery. This allows brands to easily track conversation around a hashtag on several platforms, and also showcases hashtagged fan posts in a visually appealing manner.
Friend2Friend counted a total of 38 Super Bowl commercials this year that utilized hashtags, compared to 20 in last year’s game. The company launched the SocialFusion Hashtag Gallery to give brands a way to show the conversation around a specific hashtag.
Friend2Friend CEO Roger Katz announced the platform in a press release:
So far, brands have failed to fully leverage the treasure trove of fan-generated social content to inspire new and more meaningful connections. We’re delighted to see our brand and agency partners enjoy this new solution and better utilize social content across platforms in ways that were never possible before.
Friend2Friend’s SocialFusion Hashtag Gallery offers brands and agencies the ability to design and configure galleries feeding in content from Twitter, Instagram, Facebook and/or YouTube. The brand can also customize the design to fit their needs and configure the gallery for sweepstakes, contests and voting campaigns. Marketers can then deploy the campaign onto a website or through Facebook.
SmartWool has already been using the SocialFusion Hashtag Gallery in beta. Steve Metcalf, Global Director of Strategic Communications for SmartWool was very pleased with the platform’s performance:
We’re very fortunate to have passionate fans who routinely tag their favorite SmartWool products in photos, tweets, and posts, and love to share their adventures. What Friend2Friend has created is more than sentiment monitoring. They’ve given us the ability to aggregate, review and then celebrate that fan interaction — all in one place — and then tie it directly to our online store. It’s an incredibly powerful tool for our business and for our fans.
Image courtesy of Friend2Friend.