Facebook platform update: real-time insights, Offers API
Facebook announced updates to the Insights API and Pages API this week in a post on the company’s developer blog.
Real-time insights — A number of page post metrics will now be available in “real-time.” Previously, page owners could see likes, comments and shares as they happened, but other insights, such as impressions and negative feedback, were only available two days after a post was published. Now the following insights will be refreshed every 15 minutes:
- page_storytellers
- post_stories
- post_storytellers
- post_stories_by_action_type
- post_storytellers_by_action_type
- post_impressions
- post_impressions_unique
- post_impressions_paid
- post_impressions_paid_unique
- post_impressions_organic
- post_impressions_organic_unique
- post_impressions_viral
- post_impressions_viral_unique
- post_impressions_by_story_type
- post_impressions_by_story_type_unique
- post_consumptions
- post_consumptions_unique
- post_consumptions_by_type
- post_consumptions_by_type_unique
- post_engaged_users
- post_negative_feedback
- post_negative_feedback_unique
- post_negative_feedback_by_type
- post_negative_feedback_by_type_unique
Offers API — Facebook has added support for creating and managing offers through the API.
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