Facebook platform update: ad image policy, age requirements, developer alerts

Facebook reminded developers about its latest ad policy change and introduced new features related to gating age-sensitive content in apps and controlling alerts from the social network, according to the company’s developer blog.

Ad Image Policy – Last week Facebook implemented a new ad policy that limits text overlay to 20 percent of an image’s area for all ads in News Feed. This includes mobile app install ads, which developers use to drive downloads. Previously, Facebook restricted the use of ”calls to action” and “price and purchase information” in photos because it wanted to prevent advertisers from sharing images that looked like traditional banner ads.

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