Facebook platform news: SPMD Kenshoo announces new partnerships

By Justin Lafferty Comment


Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced Monday partnerships with digital ad agency Direct Agents and RIOT, a Brazilian social media agency.

Through RIOT, Kenshoo will be able to strengthen its overseas efforts and gain a better foothold in the emerging Brazilian market. Direct Agents has led social campaigns for Scholastic, Lending Tree, Samsung and Nutrisystem, among others, and will start integrating Kenshoo’s technology into their leading campaigns. Walter Motta Junior, Head of Partnerships at RIOT, commented on the deal:

As the market matures, it’s been increasingly hard to get good ROI rates for marketing actions on Facebook without the appropriate investments and a strategy with effective business goals. This partnership will help us gain scale and also quality, as Kenshoo works with exclusive features made available only through API, which will make us even stronger.

Gary Nafus, Managing Director of the Americas at Kenshoo, described why the company entered into a partnership with Direct Agents:

Direct Agents has an outstanding track record of client satisfaction and we’re excited to partner with them to take their business to the next level. The digital expertise of Direct Agents and Kenshoo’s innovative technology make for a powerful combination to drive results for advertisers.