Facebook platform industry update: SocialWire joins PMD program, Compass Labs launches conversion tracking tool


By Brittany Darwell Comment

socialwireFacebook ads provider SocialWire today announced that it has been accepted into the Preferred Marketing Developer program and awarded the Apps badge.

SocialWire provides a platform for advertisers to run self-serve or managed campaigns. It also offers an SDK to help companies integrate with Facebook Open Graph so that their websites are optimized for Facebook and more Sponsored Stories and targeting options are available to them. It’s for this that SocialWire received the Apps badge and gained entry to the PMD program. SocialWire CRO Bob Buch tells us the company is building a few more ads-related features and will be applying for the Ads badge soon.


compass-labsSocial marketing platform Compass Labs today announced a new conversion tracking and measurement tool for businesses to better understand how their Facebook ads are contributing to sales and other important metrics.

Similar Facebook’s conversion tracking tools, Compass Labs’ solution measures conversions based on both impressions and clicks after advertisers attach pixel tags to their ads and pages on their website. The new tracking and measurement system is available to CLIQ Ads Manager customers.

Compass Labs is a PMD with badges in Ads and more recently Insights with the launch of its CLIQ Social Intelligence platform. Last week the company announced that Devavrat Shah, a professor with the department of electrical engineering and computer science at MIT, joined its Advisory Board.