Facebook platform industry update: SHIFT launches marketing cloud with 12 partners; Adknowledge acquires SocialWeekend
Facebook Strategic Preferred Marketing Developer SHIFT today announced the SHIFT Open Marketing Cloud, a suite of applications from partners covering media buying, community management, social promotions, analytics and more.
The collaboration platform brings together apps from 11 other companies: Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal Analytics, SocialFlow and The Trade Desk. SHIFT’s own social advertising tool, GraphEffect is also available through the stack.
SHIFT, which rebranded from its former company name GraphEffect in October 2012, offers open APIs for developers to make their software more collaborative — essentially creating a version of Open Graph for the enterprise so that actions within work-related applications can be shared with internal and cross-organizational teams.
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