Facebook platform industry news: Triggit, Moontoast, Mass Relevance, awe.sm
Triggit
Facebook Exchange retargeting partner Triggit today announced that it has secured $6 million in additional funding led by North Atlantic Capital along with existing investors Spark Capital and Foundry Group. Triggit says it will put the investment toward engineering and other talent as it focuses on improving products for advertisers retargeting users on the social network, particularly as Facebook evolves the exchange to include News Feed inventory.
Moontoast
Rich media advertising platform Moontoast today announced a partnership with user-generated video platform VideoGenie to give advertisers a new type of video ad unit within the Facebook News Feed.
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