Facebook platform industry news: POSSIBLE, Wildfire, Socialbakers, HootSuite, Expion

POSSIBLE and Wildfire

Global brand agency POSSIBLE announced that it has started a strategic partnership with social technology company Wildfire. The terms of the deal will provide POSSIBLE global clients that utilize Wildfire Social Marketing Suite with more platform capabilities, providing a more holistic view of how social fits into social strategies. Jason Burby, Chief Performance Marketing Officer at POSSIBLE, said in a statement, “By combining the Google social media management and analytics platforms with our strength in optimization, targeting and high-performance content development, we can deliver an unbeatable combination for bringing brands closer to their customers.”

Socialbakers

Social media analytics company Socialbakers has launched Ad

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