Facebook Appears to Be Finally Moving Away From Its All-in-One Mobile App Strategy

Since launching its first native iPhone app in 2008, Facebook has taken an all-in-one approach to building mobile apps with most major features of the site accessible in a single application.

But it looks like that may be about to change with leaked photos of a forthcoming photo-sharing app obtained by TechCrunch, which would push the social network into a competitive, but nascent field of apps like Instagram, PicPlz, Path and Color.

Designing apps around a feature or single behavior represents a sea change in thinking for the company.

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