Facebook Partly Drives Up Online Display Ad Revenues
Facebook emerges as a key player in the latest 2011 online ad revenue projections that eMarketer released today.
Facebook emerges as a key player in the latest 2011 online ad revenue projections that eMarketer released today.
The consultancy pegs total online advertising for 2011 at $31.3 billion, up 20 percent versus 2010, and exceeding eMarketer’s forecast from December of $28.5 billion.
The research firm cited a stronger-than-expected performance from display advertising, saying that sector will surge past search in the next five years.
The company added that U.S. advertisers will spend $14.38 billion on search ads in 2011 and $12.33
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