Facebook Pages Used by More than Half of Major Retailers

A study by Rosetta, an independent interactive marketing agency, more than half of leading retailers have now taken advantage of Facebook Pages. The study followed 100 leading retailers in the U.S. from April 2008 to September 2008, where Rosetta saw the number of companies with Facebook Fan Pages double. Retailers like Best Buy and Wal-Mart have turned to Facebook Pages in order to promote their brands across Facebook’s social network.

When Facebook Pages first launched, they almost seemed like a consolation prize for brands that had wanted ways in which to build their presence on Facebook’s network without necessarily advertising or giving into the Facebook Beacon debacle.