Facebook pages redesign puts focus back on News Feed content

Facebook on Monday introduced a new design for Facebook pages, making things such as key performance indicators more easily visible for managers, and location info easier to find for fans.

However, this move also signals that Facebook is moving away from tabs — which have been a popular tool for many Facebook marketers to draw attention to contests as well as get users to visit other entities such as an Instagram feed or website. Page admins can still draw users to the company website, a contest, or anything else, but it’s becoming clear that this will have to be done through News Feed posts and not direct visits to a page’s timeline.

When many page admins and marketers saw the new design, they wondered, “Where did the tabs go?”

Tabs will still be supported, but they will be tucked into the “More” module and without images.