Facebook Pages Don't Foster Much Engagement or Interaction [Infographic]
Businesses created Facebook Pages to engage and interact with their fans, but this tactic is proving ineffective.
Facebook pages often seem to have very low engagement and interaction. According to new data from social media analytics firm Quintly, this may not be all that uncommon. Quintly compared interaction between pages of various sizes, their relative like rates, and how the pages performed in July 2014 to how they performed in July 2013. The data is compiled into the infographic below.
Interaction is largely limited to likes, comments and shares on Facebook. Across all tiers of pages, from those with one to 1,000 fans to those with 10 million-plus fans, likes make up the majority of interaction.
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