Facebook Now Allows Pages To Create New Posts Via Its Ad Tool

Facebook is trying to make life easier for advertisers, allowing page administrators to create new posts from the site's ad creator tool. As first noticed by aimClear, Facebook has also improved the targeting options for promoted posts.

Facebook is trying to make life easier for advertisers, allowing page administrators to create new posts from the site’s ad creator tool. As first noticed by aimClear, Facebook has also improved the targeting options for promoted posts.

A Facebook spokesperson told sister site Inside Facebook that these changes started to roll out to some page admins in late December, and they should be available to everyone soon.

By accessing the Facebook Ads Manager, page admins can create page posts after clicking the “Promote Page Posts” option:

 

AimClear’s Merry Morud commented on this new ability in the company’s blog:

We’ll tip our hats to the Facebook team for this one.

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