Facebook page insights go real time

As anticipated, Facebook announced today its page insights product will now update in real time.

This gives page owners instant access to insights such as People Talking About This, and Page post metrics including “reach” and “engaged users.” Previously this data was updated every 48 hours. The information will only be visible within the insights dashboard, not inline with posts as it was previously.

Real-time page insights will be made available to all page admins over the next few weeks.

In January 2011, Facebook tried to show insights in real time underneath each page post.

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