Facebook Page Analyser, a new tool from social analytics and reporting firm Locowise, compares the performance of Facebook pages against that of 5,000 similar pages to give page admins a sense of which areas they are strong in, and which need tweaking or improvements.
How quickly is my page growing? If the total page size is an important objective for you, then slow growth means that you should take a look at your strategy and see where you can improve to gain more page likes. Do you need a stronger call to action on your home page? Should you let your customer database know about your page? Is paid advertising a solution for you?
How many of the people that like my page do I reach through my content? The number of people that are reached by your content is important for getting your message across to your existing audience. If this number is lower than the average, you need to look into content that you are publishing and the way you are publishing it. For example, can you publish posts on a more suitable day and time where more of your audience is online?
How many of the people that I reach actually engage with the content? The number of people engaging with your content is the measure of quality of the content that you post. If this number is low, you need to take a serious look at the content you are creating for your Facebook page. Can you get better at copywriting? Can you use more visually appealing videos and graphics? Can you make your content more engaging by asking questions, stating interesting facts or running exciting competitions?
How many fans do I gain for every page unlike? Gain-to-loss ratio is a metric that shows you how many page likes you are losing compared to the newly gained likes. It summarizes your page growth and your page unlikes with each other for an easy-to-understand overview of the overall growth trend.
How many fans did I lose in this time period? This metric tells you how many fans have unliked your page in the time period. Getting many unlikes could mean there are some things seriously wrong with your brand image or your content. You need to dig deep into understanding what makes people unlike your page and act quickly to fix the issue.
How much negative feedback does my content get? Negative feedback (actions such as “post hides,” “unlikes” and “spam reports”) helps you better understand the quality of your content. In most cases, people will ignore content they don’t like by not engaging with it as they scroll through their News Feed. In some cases, people will have strong negative feelings about a piece of content that will make them click unlike, hide the content or even report it as spam to Facebook. If your page is getting a lot of negative feedback, you need to identify the posts that contribute to this the most. Spend time analyzing why those posts are not working well and make sure you and your team stop posting those types of messages.
Readers: Which tools do you use to compare the performances of your Facebook pages with others?