Facebook now allows pages to make 'unpublished' posts to test creative options
Facebook recently added an option for pages to make “unpublished” posts through the Pages API. Unpublished posts, also known as “dark posts,” do not appear on a page’s Timeline or in fans’ News Feeds, but they can be promoted with ads.
Facebook ad and page management platforms can integrate this feature to help page owners test different creative options. Previously, page owners using the self-serve ad tool or Ads API could not run page-post ads without creating a post that would also show up in fans’ feeds.
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